About the Journal

Editor's Message

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Dear Authors, Reviewers and Readers,

It is my privilege to extend a warm welcome to the 14^th edition of SAMIKSHA – The International Journal of Management and Technology. Over the years, we have remained steadfast in our commitment to enhancing the quality, relevance, and scholarly rigor of the journal. Our objective continues to be the creation of an academic platform that effectively serves academicians, industry professionals, researchers, and students seeking deeper managerial and technological insights into the contemporary landscape.

SAMIKSHA is a bi-annual journal of the United Institute of Management, Naini, Prayagraj, bearing ISSN 0975-7708 and indexed in Index Copernicus. As a multidisciplinary journal, we encourage and welcome scholarly contributions from diverse domains across Management and Technology. The journal stands as a testament to academic integrity, intellectual depth, and a comprehensive understanding of emerging research issues that benefit scholars and learners alike.

As Editor-in-Chief, I acknowledge the invaluable role of our authors and remain committed to maintaining the highest standards of quality, transparency, and impartiality throughout our peer-review process. To ensure timely publication, our editorial structure has been strengthened to accelerate manuscript handling while preserving rigorous academic evaluation.

Our dedicated Editorial Board and Review Committee consistently strive to uphold excellence in manuscript review, editing, and publication. The implementation of stringent peer-review practices continues to be reflected in the scholarly merit and credibility of every article published in the journal.

I extend my sincere appreciation to all contributing authors for choosing SAMIKSHA – The International Journal of Management and Technology as the medium to disseminate their valuable research. Your trust, dedication, and scholarly contributions inspire us to pursue continuous improvement and academic excellence.

I warmly invite researchers, academicians, professionals, and practitioners to submit original research papers, survey articles, case studies, book reviews, essays, and other scholarly works for our forthcoming issues. Together, let us contribute to the advancement of knowledge and innovation in the fields of Management and Technology.